According to the website:
"See and interact with the world in a new wayThanks to Aurasma, every image, object and even place can have its own Aura. Auras can be as simple as a video and a link to a web page or as complex as a lifelike 3D animation. Use the Aurasma app to unlock Auras and share the experience with friends. Or get experimenting and use the simple tools within the app to create and share your own Auras."
Aurasma is currently enjoying success in the business world. The information page on the app shows a variety of advertising campaigns that utilize the program. One of my favorites is the gorilla used in the album's artwork for the Rolling Stones promotion of their 'Grrr!' album . The swirling effects showcase a roaring gorilla that then morphs into early footage and photos of the Rolling Stones while listening to "(I Can't Get No) Satisfaction" and "Angie." Let the good times roll!
Now the question is how to use such an awesome app in school? My first roadblock is the device for the app. Currently our district follows a "no cell phone" policy at my level. However, we are looking at a 1:1 iPad initiative this fall that would allow the app to be used on that device. And did I mention that Aurasma currently is free?
My first application might feature book trailers that are triggered from book covers. Although I conduct a library lesson over the Sequoyah Children's nominees, this would be a great way to provide follow up as I continue to promote those titles.
Matt Gomez, Kindergarten Teacher, posted a great tutorial for using Aurasma with his students. Matt posts two videos that show how his students created information that could be accessed from the Aurasma trigger. My favorite was the one on the Texas State Pledge.
I am sure that many people attending ISTE 2013 were wowed with this app and will find multiple uses for it. I will be watching for those ideas of additional applications to WOW my young library users!